{"id":5960,"date":"2019-10-07T12:18:24","date_gmt":"2019-10-07T10:18:24","guid":{"rendered":"https:\/\/lapageoriginal.com\/wp\/?p=5960"},"modified":"2025-07-23T10:30:00","modified_gmt":"2025-07-23T08:30:00","slug":"la-coordi","status":"publish","type":"post","link":"https:\/\/lapageoriginal.com\/es\/la-coordi\/","title":{"rendered":"LA COORDI"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"2093\" height=\"2396\" class=\"alignnone size-full wp-image-5965\" src=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-2.jpg\" alt=\"\" srcset=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-2.jpg 2093w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-2-340x389.jpg 340w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-2-768x879.jpg 768w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-2-540x618.jpg 540w\" sizes=\"auto, (max-width: 2093px) 100vw, 2093px\" \/><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"es\"><span title=\"\">El concepto<\/span> <span title=\"\">central<\/span> <span title=\"\">con el que<\/span> <span title=\"\">se trabaj\u00f3<\/span> <span title=\"\">para realizar<\/span> <span title=\"\">la marca<\/span> <span title=\"\">LACOORDI<\/span><span title=\"\">, fue la<\/span> <span title=\"\">transformaci\u00f3n.<\/span> <span title=\"\">Plasmado en la<\/span> <span title=\"\">tipograf\u00eda<\/span><span title=\"\">,<\/span> <span title=\"\">hicimos<\/span> <span title=\"\">modificar<\/span> <span title=\"\">algunas<\/span> <span title=\"\">de las letras<\/span> <span title=\"\">con<\/span> <span title=\"\">s\u00edmbolos<\/span> <span title=\"\">singulares<\/span><span title=\"\">,<\/span> <span class=\"\" title=\"\">creando<\/span> <span title=\"\">identidad<\/span> <span title=\"\">a<\/span> <span title=\"\">la marca<\/span> <span title=\"\">sin perder<\/span> <span title=\"\">la lectura<\/span> <span title=\"\">adecuada<\/span> <span class=\"\" title=\"\">para reconocer<\/span> <span title=\"\">el nombre<\/span><span title=\"\">.<\/span><br \/>\n<span class=\"\" title=\"\">Transformamos<\/span> <span title=\"\">la econom\u00eda,<\/span> <span title=\"\">cambiamos<\/span> <span title=\"\">el<\/span> <span title=\"\">estandarizado<\/span><span title=\"\">,<\/span> <span title=\"\">transformamos los<\/span> <span class=\"\" title=\"\">convencionalismos<\/span><span class=\"\" title=\"\">.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2093\" height=\"2396\" class=\"alignnone size-full wp-image-5969\" src=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-4-1.jpg\" alt=\"\" srcset=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-4-1.jpg 2093w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-4-1-340x389.jpg 340w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-4-1-768x879.jpg 768w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-4-1-540x618.jpg 540w\" sizes=\"auto, (max-width: 2093px) 100vw, 2093px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2093\" height=\"2276\" class=\"alignnone size-full wp-image-5993\" src=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-5.jpg\" alt=\"\" srcset=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-5.jpg 2093w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-5-600x652.jpg 600w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2019\/10\/LA-COORDI-5-1800x1957.jpg 1800w\" sizes=\"auto, (max-width: 2093px) 100vw, 2093px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepto central con el que se trabaj\u00f3 para realizar la marca LACOORDI, fue la transformaci\u00f3n. Plasmado en la tipograf\u00eda, hicimos modificar algunas de las letras con s\u00edmbolos singulares, creando identidad a la marca sin perder la lectura adecuada para reconocer el nombre. Transformamos la econom\u00eda, cambiamos el estandarizado, transformamos los convencionalismos. &nbsp;<\/p>\n","protected":false},"author":9,"featured_media":5964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[621,625,105,169],"tags":[],"class_list":["post-5960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-visual","category-imagen-global","category-projectes","category-diseno-social"],"_links":{"self":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts\/5960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/comments?post=5960"}],"version-history":[{"count":12,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts\/5960\/revisions"}],"predecessor-version":[{"id":7976,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts\/5960\/revisions\/7976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/media\/5964"}],"wp:attachment":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/media?parent=5960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/categories?post=5960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/tags?post=5960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}