{"id":5616,"date":"2018-10-15T13:35:25","date_gmt":"2018-10-15T11:35:25","guid":{"rendered":"https:\/\/lapageoriginal.com\/wp\/?p=5616"},"modified":"2026-02-16T10:51:43","modified_gmt":"2026-02-16T09:51:43","slug":"oliver-batlle-2","status":"publish","type":"post","link":"https:\/\/lapageoriginal.com\/es\/oliver-batlle-2\/","title":{"rendered":"Oliver Batlle"},"content":{"rendered":"<h4><a href=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-Corporate-identity-OB-1.jpg\" data-lbwps-width=\"1350\" data-lbwps-height=\"900\" data-lbwps-srcsmall=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-Corporate-identity-OB-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5604 size-full\" src=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-Corporate-identity-OB-1.jpg\" alt=\"La_PAGE_Corporate_identity_OB-1\" width=\"1350\" height=\"900\" srcset=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-Corporate-identity-OB-1.jpg 1350w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-Corporate-identity-OB-1-340x226.jpg 340w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-Corporate-identity-OB-1-540x360.jpg 540w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>Oliver + Batlle emprendi\u00f3 este proyecto de Auditor\u00eda, Estrategia de Identidad y actualizaci\u00f3n de su identidad visual, para mejorar su posicionamiento internacional en l\u00ednea con sus valores de marca y as\u00ed comunicar mejor su aportaci\u00f3n y su oferta diferenciada.<\/h4>\n<h4><\/h4>\n<p>Tuvimos la suerte de hacer un gran equipo con <strong>Guillermo Bosovsky<\/strong> &#8211; DOXA, como colaborador estrat\u00e9gico especialista en investigaci\u00f3n y an\u00e1lisis de mercado, con <strong>Albert Culler\u00e9<\/strong>, especialista en Marca y Estrategia de Identidad y nosotros en la fase de Investigaci\u00f3n creativa : identidad visual de marca.<\/p>\n<p>El resultado ha sido una actualizaci\u00f3n de la Marca de Oliver Batlle, tambi\u00e9n en su aspecto formal, la necesidad de convertir la suma de sus valores globales en su representaci\u00f3n tangible, de esquematizar y conseguir una buena lectura, sin cambiar por ello el concepto ni la forma b\u00e1sica de las figuras que la componen.<\/p>\n<p><strong>Evoluci\u00f3n de la marca<\/strong><\/p>\n<p>Las modificaciones se han basado en la legibilidad, mejorando, modernizando y haciendo m\u00e1s amable su aspecto visual, suavizando las formas: m\u00e1s equilibrio y mejor distribuci\u00f3n, m\u00e1s dinamismo, aportando m\u00e1s personalidad gr\u00e1fica y mejor est\u00e9tica visual. Los acabados superiores acent\u00faan las ideas de agilidad y servicio. Los acabados redondeados de las bases evocan flexibilidad y trato cercano. El nexo +, adem\u00e1s de suma, evoca tambi\u00e9n precisi\u00f3n y tecnolog\u00eda.<\/p>\n<p><a href=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-OB-evol.jpg\" data-wp-editing=\"1\" data-lbwps-width=\"1500\" data-lbwps-height=\"572\" data-lbwps-srcsmall=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-OB-evol.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5614 size-full\" src=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-OB-evol.jpg\" alt=\"La_PAGE_OB_evol\" width=\"1500\" height=\"572\" srcset=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-OB-evol.jpg 1500w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-OB-evol-340x129.jpg 340w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-OB-evol-540x205.jpg 540w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-papereria-OB.jpg\" data-lbwps-width=\"1518\" data-lbwps-height=\"900\" data-lbwps-srcsmall=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-papereria-OB.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5605 size-full\" src=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-papereria-OB.jpg\" alt=\"La_PAGE_papereria_OB\" width=\"1518\" height=\"900\" srcset=\"https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-papereria-OB.jpg 1518w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-papereria-OB-340x201.jpg 340w, https:\/\/lapageoriginal.com\/wp\/wp-content\/uploads\/2018\/10\/La-PAGE-papereria-OB-540x320.jpg 540w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\" \/><\/a><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 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\/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Oliver + Batlle emprendi\u00f3 este proyecto de Auditor\u00eda, Estrategia de Identidad y actualizaci\u00f3n de su identidad visual, para mejorar su posicionamiento internacional en l\u00ednea con sus valores de marca y as\u00ed comunicar mejor su aportaci\u00f3n y su oferta diferenciada. Tuvimos la suerte de hacer un gran equipo con Guillermo Bosovsky &#8211; DOXA, como colaborador estrat\u00e9gico [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[621],"tags":[],"class_list":["post-5616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-visual"],"_links":{"self":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts\/5616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/comments?post=5616"}],"version-history":[{"count":9,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts\/5616\/revisions"}],"predecessor-version":[{"id":8951,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/posts\/5616\/revisions\/8951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/media\/5610"}],"wp:attachment":[{"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/media?parent=5616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/categories?post=5616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapageoriginal.com\/es\/wp-json\/wp\/v2\/tags?post=5616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}